Is extensive free description in online research a good thing or not?
New possibilities in the age of AI! The conventional wisdom has been that "excessive use of free text should be avoided."
We often receive inquiries about wanting to use free text responses in online research to gather a wide range of real opinions from consumers while keeping costs down. However, from a researcher's perspective, this is not simply a straightforward 'yes' and is a very challenging topic. Traditionally, in quantitative research like online surveys, the frequent use of open-ended questions has not been recommended. There are several clear reasons behind this. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*
- Company：アスマーク
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